Design Industry Advisory Committee
Design Process
INTEGRATED DESIGN PROCESS
Innovation is often portrayed as a linear process with design represented as one step in that process. However, the process of innovation is more accurately represented as a continuous cycle of improvement with design integrated into every stage in the cycle. To illustrate the innovation process used in the development of products, services, environments and communications, DIAC and ACIDO created the IDP Innovation Cycle diagram. The diagram highlights opportunities to leverage strategic design throughout the cycle of development, implementation and commercialization.
