About The Design Industry Advisory Committee

The Design Industry Advisory Committee (DIAC) is a think tank and cross-disciplinary research group established in 2001. The activities of DIAC promote the strategic value of design and the contribution of designers from all disciplines to economic, social and environmental goals.


The Design Industry Advisory Committee (DIAC) was established by the City of Toronto in 2001. DIAC's purpose is to leverage Ontario’s design capability to address economic, social and environmental priorities. In 2004, DIAC completed its first major research study, Design Matters: DIAC Design Industry Study. The research identified a strategic plan with four critical action steps designed to transform Ontario’s design workforce into a strategic design hub for North America.

Learn more about the design matters study