Integrated Design Process
Innovation is often portrayed as a linear process with design represented as one step in that process. However, the process of innovation is more accurately represented as a continuous cycle of improvement with design integrated into every stage in the cycle. To illustrate the innovation process used in the development of products, services, environments and communications, DIAC and ACIDO created the IDP Innovation Cycle diagram. The diagram highlights opportunities to leverage strategic design throughout the cycle of development, implementation and commercialization.
One of the most critical tools designers bring to the creative process is the Integrated Design Process (IDP). The process integrates designers with other experts at each stage of innovation.
An Integrated Design process helps Philips to think holistically about ways to add value to new products. This picture demonstrates the way the company has augmented the business and social value of its MRI technology by created a reassuring environment for patient and staff interactions.